As most motorsport fans are probably aware, the 2017 Formula 1 season started last weekend with the Australian Grand Prix in Melbourne. Fans were treated to new cars, some new drivers and a slew of new rules and regulations. What most people probably didn’t notice was the shiny new Logitech branding featured on the cockpit surrounds of the McLaren-Honda MCL32. This is due to a new multi-year agreement between McLaren-Honda and Logitech to become an Official Technology Peripherals Partner.
Logitech is one of the world’s most popular consumer electronics brands, with a huge international reach and distribution in more than 100 countries worldwide, and has become synonymous with bringing people together through the digital experiences they care about. According to Bracken Darrell, President and CEO of Logitech stated:
This collaboration was built on traits that Logitech and McLaren-Honda share: technological innovation that help people achieve more, and passion for what we do. We couldn’t be more thrilled to work with such an iconic team, and in doing so expose millions of Formula 1 fans to our Logitech and Logitech G brands. And you never know what the future might bring.
Zak Brown, Executive Director of McLaren Technology Group, added:
We’re delighted to have such an important brand in the consumer technology sector be a part of our team. McLaren-Honda is a team synonymous with innovation and the relentless pursuit of technological evolution, and Logitech shares this ethos and hunger for development to enhances the way we go about our daily lives – whether personally or professionally – to be more productive and more rewarding. Together, we are already working on exciting plans for the future of our work together and there is plenty to come from both McLaren-Honda and Logitech in our mutual offering for our fans and stakeholders alike.
Press release, McLaren.com